Marketing Articles

  • Build a Perfect Base of Loyal Customers with Brand Affinity

    Build a Perfect Base of Loyal Customers with Brand Affinity

    by on March 9, 2017

    Brand Affinity is a metric helping you understand how your customers perceive you. It assists in predicting customer behaviour as well as segregating the market basis customer preference. Brand aficionados display a general liking for your brand and are freque…

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  • Lead Generation

    Make Your Social Media Work for Your Lead Generation

    by on January 20, 2017

    81% of businesses find that blogs are critical to generate leads, 83% of B2B marketers use content marketing for lead generation. Your Social Media can be enhanced to drive sales and engagement on content, images and video formats and generate leads.
    To give …

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  • Starting-Up--Snapchat-for-Business

    Snapchat for Business

    by on January 9, 2017

    Snapchat is the one of the fastest developing social media networks and has over 100 million daily active users and 400 million snaps per day. 86% of Snapchat’s users are in the age group of 13 to 37 and upload more than 5 billion videos every day. Businesse…

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  • CMO

    Time to Take Your Business to the Next Level? Maybe, It’s Time to Hire a CMO!

    by on December 9, 2016

    Every business, whether small, medium or big, comprises of a Chief Executive Officer (CEO) by default, often accompanied by a Chief Financial Officer. However, a small business usually does not have specialised marketing requirements as they concentrate on fin…

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  • Agile Marketing

    It’s a New Age of Marketing: Have You Tried Agile Marketing?

    by on December 6, 2016

    The world of marketing and promotions is an ever-evolving one. With quick turnarounds becoming more prevalent, you will be required to keep up with emerging trends of marketing techniques to avoid losing out on revenues from promotions. So, what can you do to …

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  • Video Streaming

    Video Streaming – Your Next Big Step to Building a Serious Consumer Base

    by on December 1, 2016

    The digital space is a complex one – interests, voices, opinions, attention –everything changes and evolves by the minute. With the constant inflow of new content on the internet, you need to make sure that your business is flexible with dynamic marketing …

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  • LinkedIn profile

    Is Your Linkedin Profile Letting You down When You’re Hiring?

    by on November 30, 2016

    LinkedIn is all about getting the right business connections and developing engaging relationships to hire new talent. It’s a great tool to hire employees, enhance your business presence and create a professional online environment. In this post, we will tak…

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  • customer reviews

    Great Customer Reviews: They’re Not Hard to Get

    by on November 24, 2016

    Small businesses today need to constantly engage with customers by reviewing feedback and appreciation for your business. To garner their reviews, you must request them to share their experiences on email through customer contact forms, on your social channels…

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  • Marketing to Millennials

    Don’t be Afraid to Market to Millennials

    by on November 10, 2016

    Millennials are known by several names- like Gen Y or the Net Generation, that followed Generation X. They form a varied set of consumer profiles that comprise of people who range from 16-year-old students to 30-year-old family men. Currently, millennials are…

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  • Category--Marketing

    Creating a Content Marketing Strategy

    by on October 21, 2016

    Content Marketing has the fastest turnaround time to help your business build and generate quality leads online. With the best content strategy, your small business can develop great inbound sales methods and spread your brand’s message through the right cha…

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  • Category--Marketing

    Pokémon Go: Where is it now and what can you learn?

    by on October 12, 2016

    For a month or two starting in July, Pokémon Go took the world by storm, you couldn’t check your social pages or read a newspaper without reading how the game had millions playing. But then, as with most viral social phenomenon, the noise died down (think o…

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  • Exploring Instagram as a Marketing Channel

    Exploring Instagram as a Marketing Channel

    by on October 1, 2016

    You may be using Facebook, Twitter, LinkedIn and your blog among others as a marketing channel, as part of your social media strategy. Then do you need Instagram?

    Here’s why you should consider using Instagram as a marketing channel for promoting your bus…

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  • Marketing-The-Basics-Of-SMS-Marketing

    The Basics of SMS Marketing

    by on September 28, 2016

    In order to understand the basics of SMS marketing, small businesses should know that it comprises of two elements-the short code and the keyword. The short code is a six-digit number that customers can use to send the keyword. The keyword signifies the campai…

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