Snapchat is the one of the fastest developing social media networks and has over 100 million daily active users and 400 million snaps per day. 86% of Snapchat’s users are in the age group of 13 to 37 and upload more than 5 billion videos every day. Businesses are now leveraging Snapchat’s unique platform to connect with their audience. Here are five ways you can leverage Snapchat for business:
1. Offer access to prospective customers to live events
With Snapchat, you can stream in real-time and provide your audience with a direct access to live events. This can be used for product launches, road shows and trade events. Unlike other social media platforms, Snapchat offers the audience a unique and more authentic approach to the how the event unfurls.
2. Collaborate with Influencers
Your business can spread brand awareness and reach out to prospective customers in a similar way that Facebook, Instagram and other social channels engage with their followers. The beauty of Influencers is that you can reach out to a certain demographic that cannot be accomplished through traditional media.
3. Entertain a behind the scenes preview
Unlike other social media platforms, you can showcase a never-before-seen, under-the-covers or behind-the-scenes photos or videos of what to expect of the company event or a work-in-progress. These videos and images are rich in showcasing how the company differentiates itself from other brands, in the form of work culture, and fun at the office. These can also show how differently the organisation projects itself to the world and how it is operating.
4. Produce Private Content
Produce and deliver customized content to your target audience in a way that they would not receive it on any other platform. You can offer sneak previews of products, or labels before the product launches and trade events, and even surprise your followers with fresh and unique content. This can start as content produced and circulated organically. In time, your business can latch on to advertising channels and use their budgets to reach out to a specific audience and to grow their posts reach to others that are new or familiar to the product or brand.
5. Set up perks, competitions and promotions
There are a number of your followers that love to take part in the competitions and promotions that will keep your followers engaged, interacting with you, and building your follower base as they will try to avail discounts, offers or coupons for the product that they are intended to purchase or take part in competitions where they can win and gain popularity on Snapchat when your business announces the winners. Set up five-day campaigns, selfie competitions, video stories related to your product and other competitions that get them going, spreading the word and increasing engagement and finally helping you reach out to potential customers. For small businesses, Snapchat provides you with the best platform to produce, authentic and real-time marketing and creates a lasting impression on your followers and helps strengthen your brand. It provides you with a unique way to reach out to a larger customer base that can take part in live, engaging and unique content that can be shared and help small businesses attract a larger audience.
Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.
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